Anchoring Sales Success for Pathology Groups

Pathology groups are under pressure to demonstrate value, expand services, and compete for referrals. Yet many lack a consistent sales structure, or they struggle to get the most from existing teams.

Most consultants hand you a plan and walk away. That’s not ANCHOR.

​

With ANCHOR, you get a partner who:

• Builds a custom sales framework for your group

• Coaches and equips your team to succeed

• Steps in to sell alongside your team when it matters most

• Brings commercial strategy to fuel and sustain long-term growth

​

You don’t just get ideas—you get execution.

The ANCHOR Program is designed for:

​

• Groups without sales teams – I’ll help you build structure and generate early wins myself

• Groups with sales teams – I’ll reinforce their efforts and jump in on key deals when needed

• Leadership teams – seeking more than strategy, but a partner who actually executes

With ANCHOR, your pathology group gains:

​

• Customized Strategy – built around your market, services, and goals

• Hands-On Sales Support – I step in and personally sell when appropriate

• Commercial Expertise – contract models, partnerships, and business frameworks that support sales

• Enablement + Coaching – empower your team with tools and guidance

• Faster Growth – proven commercial practices tailored to pathology

With decades of commercial leadership in pathology and diagnostics, I’ve seen what works—and what doesn’t. My difference?

​

• I don’t just hand over a playbook, I run plays with you

• I combine sales enablement with commercial strategy that strengthens long-term positioning

• I work directly with prospects, referrers, and partners on your behalf

• You get both strategic vision and tactical execution